Behavioral Advertising To be a Hot Issue for 2009

March 10, 2009 · Posted in Advice · 1 Comment 
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Tresa Baldas of the National Law Journal has written a very interesting article on online behavioral advertising.  The article, Advertiser tracking of Web surfing brings suits Class action filed; guidelines issued, focuses on a number of key issues related to online behavioral advertising. In her article, Ms. Baldas notes my observastions that additional changes in this area are very likely:

“The current position is still self-regulation,” Klosek tells her clients. “But expect considerable focus on regulation and potential changes in the next 12 to 18 months.”

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    Jacqueline Klosek, Senior Counsel in the Business Law Department of Goodwin Procter LLP, is a frequent author and commentator on data privacy and security. You can email her at jacquelineklosek@gmail.com

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