FTC Issues Revised Behavioral Advertising Guidelines
February 14, 2009 · Posted in Policy Developments · Comment
In a 55 page report, the FTC has issued revised behavioral advertising guidelines. The revised guidelines, which are not a significant departure from the prior guidelines, have been widely criticized by privacy advocates, who had been pushing for more regulation in this growing area.
The revised guidelines are set forth below, with the new changes marked. Again, it must be emphasized that the principles below are mere guidelines for self-regulation and do not require any company to comply with any or all of them.
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ABOUT
Jacqueline Klosek, Senior Counsel in the Business Law Department of Goodwin Procter LLP, is a frequent author and commentator on data privacy and security. You can email her at jacquelineklosek@gmail.com -
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